As part of our ongoing SEO watch, here's a great tip to make sure your link building practices don't penalize you.
Stuffing keywords in your anchor links may cause over optimization and lead to negative Google ranks. Here's the way it works.
Let's say your url is http://abc.com/widget and that you are changing the hyperlink text to read 'special light candle tool' which are keywords you are trying to rank high for.
Google will spot the disrepancy between the real URL and the hyperlink text and penalize you for it.
You can fix this and achieve a more natural (less deceiving) result by simply using better landing URLs that contains the keywords. So instead of linking to http://abc.com/widget and masquerading the hyperlink text (the anchor text as we call it), create a landing url on your website that points directly (without 301 or 302 redirects) to your product page.
In this example, changing the URL to http://abc.com/special-light-candle-tool-widget and leaving it as is on the website will achieve better results.
Of course, all this is trivial with the LVSYS CMS - which provides all the built-in tools to review direct landing URLs to product, articles, business members, web pages and many other areas.
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